We have felt their nervousness which is parallel to what one feels when confronted with the unfamiliar. In response, we started ‘Archish’ to bring to people the entire process of IVF in a simple, comprehensible format and language, thus erasing any questions or concerns they might have about the subject. We hope this will act, like a magic recipe that teaches to prepare a delicious and complicated dish with a dash of faith, describe the ingredients, tools, and steps necessary to achieve the culminating stage of pregnancy. Having spent a considerable amount of time in the field of IVF, we realised that there are not many services available which talk about the journey of the ‘sperm and egg’ once they enter the embryology laboratory. Sadly, there are many grey areas in that aspect since everything is ‘microscopic’. Hence, we wanted to be available for the couples who wanted genuine, scientific and practical information about their gametes and embryos.